Backed by over two decades of experience, we know success is strategic. A talented collective with a powerful female lead, we’re fully equipped to cater for all branding and marketing requests. We’re different in that we genuinely care about every client and each task. It’s about the experience as much as the deliverables. No ego – just a thirst to see our people, our brands thrive. We have one condition: to work with kind, passionate people… our kind of people. We are Lasso Creative.
We heart
people
+ brands
What
we do
Passion is a powerful thing. It’s led us to discover the meaningful in every brand we work with. The brands we help build change the world in their own way, and we work hard right beside them to make it happen. What starts with a vision transforms through logo, colour palette, design and voice into an authentic and compelling story. One that’s strategic and memorable across every encounter, from packaging to social media, websites and campaigns.
- Branding & logo design
- Optimised websites
- Digital marketing
- Advertising
- Direct mail
- Email marketing
- Promotional & event material
- Social media management
- SEO & AI strategy
- Fundraising campaigns
- Books & magazines
- Packaging design
- Newsletters
- Copywriting & editorial
- Signage & wayfinding
- Illustration & typography
- Animation & videos
- Radio advertising
- Photography
Whether you’re around the corner or worlds away, we can work together. We engage with kind, passionate people worldwide, and we would love to welcome you to the Lasso fold. Please slide into our inbox or send a job brief to kick off your next project.
Sarah O’Bryan
Founder + Creative Director
Sarah is an inspiring and authentic leader, driven by a mission to create powerful designs that make a real impact. With over 20 years as Director of Lasso, she brings a wealth of experience to every project, delivering beautiful brands and outstanding client experiences. Sarah is a leader who truly cares about her team as much as her clients and is genuinely passionate about their mutual success. Building meaningful relationships, underpinned by the Lasso values, is at the heart of everything she does. Sarah’s superpower is her ability to drive momentum and lead her team to deliver exceptional designs that exceed client expectations. In her spare time, Sarah’s love of all things country takes her to the nearest line dancing class, and when she’s not clicking her heels she’s spending time surrounded by good friends and family.
Kate Koster
Designer
Kate delivers beautiful designs with a focus on building brands. With a creative talent played out in the folds of Marie Claire and Harper’s Bazaar, she creates printed pieces with intent and impact. Warm and engaging by nature, Kate chases solutions with a genuine enthusiasm for the task. She loves delivering on a brief, especially challenging ones, drawing inspiration from her appreciation of typography, shades and tone. Kate’s secret weapon is her ability to turn the ordinary into a beautiful, stylish piece of design that delights and inspires. In her spare time, you could find Kate anywhere from a camping trip, to enjoying book club, spending time with friends or in the middle of a Netflix binge with the family.
Nicole Hanna
Designer
Nicole is a powerhouse when it comes to providing strategic and beautiful designs that showcase new and evolving brands. She is highly supportive, guiding clients at every stage of the design process. Nicole is particularly skilled at reinventing brands, and is genuinely invested in creating fresh and unique solutions. Nicole brings her years of experience to the table to deliver powerful solutions across both print and digital mediums, with a particular prowess for creating exceptional websites for our clients. Nicole’s hidden talent is her ability to read a brief beyond the words and create impressive designs that surpass client expectations. When Nicole isn’t working on her core in pilates, she’s driving her daughter to dance eisteddfods or catching up with friends.
Brooke Ashcroft
Designer
A passionate creator and proud Wiradjuri woman, Brooke conveys a sense of joy and playfulness in her designs that captures people’s imagination. Driven by curiosity and a love for exploring new ideas, Brooke’s designs are innovative, weaving in fresh concepts to create meaning and impact. Brooke brings her talent for animation and illustration to her work, helping her create beautiful designs for clients. Brooke’s superpower is her ability to quickly grasp a creative brief and develop concepts with speed and precision. Brooke is a passionate AFL player and supporter, and loves exploring nature on the weekends at the beach or bushland.
Lina Kim
Designer
Lina instantly puts our clients at ease with her cheerful personality and can-do attitude. She loves developing fresh ideas and clever designs to surprise and delight our clients. Lina is multi-talented, specialising not only in graphic design, but also website design, social media and video creation. She loves learning new things and brings this thirst for knowledge to her designs, creating thoughtful and innovative solutions. Lina’s gift is her ability to share her joy with all those she meets, making every interaction a pleasure. On the weekend you will find Lina trawling local markets and cafes with her partner, or crocheting to her favourite podcast.
Tom Opdam
Designer
Tom gives ideas and problems a visual identity and he loves the process as much as the result. Positive and driven, he thrives on watching a concept come together and is quick to adapt when a brief shifts. His love of design keeps him researching and studying other creatives’ work to inspire him to strive for more – he’s even been known to talk about kerning in his sleep. Tom’s gift is his boundless energy and ability to lift a room, always bringing a smile and a laugh to the Lasso studio.
On the weekend, you’ll find Tom at a volleyball tournament with friends, thrifting between games or adding to his board game collection.
Anna Milward
Copywriter
Over the last 15 years, Anna has written for hundreds of brands, from big corporates to not-for-profits and micro-businesses. She gets to the heart of a message using clear, engaging language across websites, social posts, blogs and the content strategy that connects them. Clients value the sense of calm she brings, especially when the brief is complex or the deadline is close. Anna’s superpower is making complex things sound simple without losing what matters.
In her spare time, Anna is hiking around Sydney training for her next adventure or unwinding with a book and a cat on her lap.
Karl
Developer
Karl’s multifaceted and highly technical skillset delivers the best experiences and key functionalities across our digital projects. Diligent in his approach, Karl is engaged and competitive by nature with clients’ satisfaction high on his goal list. A seasoned pro backed by 30 years in the industry, he acquires the latest insight to keep bringing fresh and dynamic ideas to life.
We like to reach you with news and inspiration. We share when it matters, because you matter.